Hi, Im the founder of Unfollowing and creator of Space. When I was seven, I watched a wildebeest try to cross a river alone. It slipped, fell, and died. Another followed and made it—but stood there, shaky and alone watching the herd on the other side. I didn’t know it then, but that scene would become a metaphor for my life.
In my thirties and forties, everything that used to define me—career, relationships, certainty—began to collapse. Not all at once, but slowly, like a tide going out. I had built a kingdom on ambition and control, and I watched it fall until I couldn’t pretend anymore.
I didn’t run from the pain—I fell into it. I gave everything up, not because I had a plan, but because I didn’t know what else to do. I just couldn’t keep molding a life that didn’t fit. I had to let go.
I wandered through thirty countries-- for years-- as a kind of pilgrimage. A long walk into the unknown. Eventually, I started talking to myself out loud—just to hear a voice I trusted. I realized I wasn’t one voice. I was many. I gave them names. I listened.
Over time, I built a way to work with them—a strange, sacred kind of meeting with the self. That became the start of Unfollowing.
I didn’t create it for anyone else. I created it because I didn’t know how else to keep going. But somehow, almost magically now, it helps others find the courage, commitment, and inner-footing to cross their own rivers too.