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About Unfollowing

Changing yourself should feel like an adventure.

Hi. We're Omo and Mai.

We run Unfollowing from our tiny house in Kyoto.

Just the two of us.

Well, plus our sister-in-law Cam, who helps with customer care and makes the Child-Yous.
And Trang, who helps keep the wheels on.

That's the whole company.

We're not therapists.
We're not clinicians, gurus, or TED talkers.

We're two people who needed this for ourselves.
So we built it and have kept building it.

Hand-drawn illustration of a small elephant
Me in Laos — 2019 I couldn't figure out why
I was living in loops.
Where it started

None of this started as a business.
It started the year Omo's life came apart.

He sold everything and drifted through 30 countries.

Not really traveling.
More like hiding.
The question that started it

To soothe himself, he started talking to himself out loud on long walks. Then one day in Moscow, mid-sentence, he stopped:

Wait, who said that?
What he started seeing

The noise inside him was not one voice. It was many.

Each one a part of him, trying to help the only way it knew how:

Protect him Push him Shame him Save him
He struggled to change because these parts were at war.

So he learned to work with them instead of being run by them. He shaped it into a process and tried it on friends, then clients.

Mai

Then Mai
gave it heart.

She took the raw materials and made it more repeatable and effective.

She brought the clarity.
She brought the refinement.
She brought the authenticity.

That became
the Unfollowing Process.

What we kept seeing

People didn't need
more advice.

They needed a way back to themselves.

The Unfollowing Process

It's not a thing to learn.
It's a thing to do.

What we make

We're obsessed with the journey.

Because changing yourself isn't a chore to endure — it's an adventure to relish. So everything we build, we build to make that adventure feel as bold and alive as it really is.

To us, there's no better investment, no better journey, than the one inside.
Explore our kits
The people

Meet our Crew.

Omo and Mai
Mai + Omo
Founders
Working hard to make inner work feel alive.
Cam
Cam
Customer care
and “Child-You” creator.
Trang
Trang
Helps keep the wheels on
so we can keep moving.
Behind the scenes

Made with care,
by family.

The people who make our work aren't a supply chain — they're family.

Printed in Vietnam
The Child-Yous, made by Cam
How we try to work

We try to run this
from the heart.

Business can be cold. We try not to run it with those parts. Instead, we try to do it from our Creator parts, with care in places no one may notice.

Harder, yes. But it feels so much better.

Your turn
We made this for the version of us that needed it years ago.
Maybe it'll find you sooner.
Start the Process